Five people who believe that the first three seconds of any brand are a promise.
We make identities that hold up when you shrink them, scale them, print them, animate them — and most importantly, when you live with them.
We work with founders, cultural institutions, and stubborn clients who have something unusual to say.
We don't do templates.
We don't do trend reports.
We do work that looks like the founder who made it — and nothing else.
Two days of questions. Founders, staff, customers. We take notes, not briefs. The real brief is hiding behind the stated one.
One page. One sentence that you can say in a bar without apologising. Everything after this document descends from it.
Type, symbol, color, voice, photography. Not a moodboard — a working system you can hand to anyone.
We stay around for a year. Because a brand isn't finished at launch — that's when it starts.
Awards are nice. Repeat clients are nicer. Both tend to follow when you take the work seriously.
